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With the numbers on the rise for younger women getting diagnosed with breast cancer, Lifetime has centered the network's annual Stop Breast Cancer for Life campaign to emphasize that breast cancer doesn't discriminate based on age and early detection can save lives. Hitting the 30th anniversary of the campaign, this year's PSA supporting The Breast Cancer Research Foundation, features the stars of several Lifetime movies - Lyndsy Fonesca (who previously starred in the anthology series, FIVE, centered on breast cancer), Karrueche Tran and Jackie Cruz - who all fall under this demographic of women under 40.
"Breast cancer continues to affect far too many lives, including women of all ages and backgrounds," said Paul Buccieri, President and Chairman, A+E Networks Group. "A+E Networks is proud to join with The Breast Cancer Research Foundation to raise awareness about early detection, galvanize funding for critical research, and continue to pave the way to find a cure to end breast cancer once and for all."
"We are grateful for Lifetime's continued support in raising awareness about breast cancer and advancing our mission," said BCRF Chief Scientific Officer Dorraya El-Ashry. "While the incidence of breast cancer in younger women remains low, diagnoses in women under 50 are rising. We're making strides in understanding the disease better and improving care for younger patients, with the goal of reversing this trend. Lifetime's ongoing commitment to highlighting breast cancer year after year plays a vital role in propelling this lifesaving research forward."
The PSA campaign will run on Lifetime and across various digital platforms and amplified by Lifetime's distribution partners, encouraging individuals to speak with their doctors about their individual risk factors. For more information about the "Stop Breast Cancer for Life" campaign and how you can support the BCRF, please visit https://www.mylifetime.com/stop-breast-cancer-for-life.
Breast cancer recently became the most commonly diagnosed cancer globally, accounting for 12% of all new cancer cases worldwide according to the World Health Organization. Breast cancer is also the number one most diagnosed cancer for women. One in eight women in the US will be diagnosed with breast cancer in her lifetime. Every fourteen seconds, somewhere in the world, a woman is diagnosed with breast cancer. Women under 40 have seen an 8% rise in diagnoses. Every two minutes, a woman in the US is diagnosed with breast cancer and over 40,000 Americans die from breast cancer each year. But thanks to research, there are over 4 million survivors. Research is the reason millions of women are not just surviving from breast cancer, but now also thriving.
Long at the forefront in the ongoing effort to end breast cancer for over 30 years, Lifetime's Stop Breast Cancer for Life initiative has been dedicated to offering women the most up-to-date, comprehensive information about the disease. Reaching women and families through continued support from Lifetime's distribution partners, advertising sponsors and leading non-profit organizations, Lifetime has been a leading advocate for women and for the fight against breast cancer.
The PSA campaign will run on Lifetime and across various digital platforms and further amplified from Lifetime's Distribution Partners, encouraging individuals to speak with their doctors about their individual risk factors. For more information about the "Stop Breast Cancer for Life" campaign and how you can support the BCRF, please visit https://www.mylifetime.com/stop-breast-cancer-for-life.
This year's campaign will feature four breast cancer themed movies available on VOD, the Lifetime app, and mylifetime.com during the month of October. The inspiring stories of resilience, courage and strength include the breast cancer short films anthology FIVE from directors Jennifer Aniston, Demi Moore, Alicia Keyes, Penelope Spheeris and Patty Jenkins starring Lyndsy Fonseca, Jeanne Tripplehorn, Patricia Clarkson and many others; Four Extraordinary Women about one man's emotional journey as four loved ones battle breast cancer, Matters of Life & Dating, and the Critics' Choice nominated movie, List of a Lifetime, starring Kelly Hu, Sylvia Kwan, Patricia Velasquez and icon Shannen Doherty who lost her battle with breast cancer earlier this year, following the story of a woman who searches for the daughter she gave up for adoption after she is diagnosed with breast cancer.
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